World AIDS Day 2009: The Condom Campaign
In respect of World AIDS Day on December 1st, new TV commercials will be published. These revolutionary commercials which desire to boost safe sex will not be featuring the hottest celebrity nor will they be having any of our current authoritative political leaders pressing the public to be safe and smart about sex. Alternatively, these actual commercials will boast none other than Joseph Stalin, Adolf Hitler and Saddam Hussein.
You may be wondering what the connection is between safe sex and violent dictators. Well, the crusade’s tagline of AIDS is a mass murderer might put it all into perspective for you. The implicit theme of the crusade is that these three dictators have been accountable for the demises of around the same number of citizenry that have given in to AIDS. These pictures of the dictators are, therefore, exploited to demonstrate that AIDS is also a killer of the masses in order to frighten individuals into utilising condoms correctly and consistently.
Naturally, a movement of this nature is not without its critics. In fact, there have been various AIDS/HIV charities and foundations that have already come forth to say that they do not tolerate this crusade. One spokeswoman for the National AIDS Trust states, “Of course there are many HIV organizations that run their own campaigns, however, I would think that (advertisement) is incredibly stigmatizing to people living with HIV who already face much stigma and discrimination due to ignorance about the virus. On top of this, it fails to provide any kind of actual prevention message. For example, use a condom, and may deter people to come forward for testing.”
In the last few years, there has been a deep reduction in terms of the populace’s involvement in AIDS and HIV matters. Nonetheless, the count of individuals who are buckling under to this disease each and every day has not decelerated. In fact, over 28 million people across the world have yielded to AIDS, making this virus an peerless mass murderer. The campaign was devised and advanced to ensure that individuals around the globe do not forget that AIDS is still very much a slayer that can target anybody. Because of this, the cause wanted to utilize shock value in order to get AIDS and HIV matters to the forefront of world news and people s brains.
Funding for the commercial was provided by the German das Comitee on behalf of an AIDS Awareness committee within Germany. Photographs were shot by Uwe D ttmann. The film footage was directed by Ivo Weigert and produced by Doppelg nger-Film. All those who took part in creating this commercial campaign offered to do so in order to aid make it available for World AIDS Day 2009.
